The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations Books

The Springboard: How Storytelling Ignites Action in Knowledge Era Organizations

  • ISBN13: 9780750673556
  • Shape up: New
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Product Description
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational exchange and knowledge management. The book clarifies how organizations can use certain types of tales (“springboard” tales) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.

Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use tales to address challenges fundamental to success in today’s in rank economy.

* Provides innovative and powerful tools which can effect organizational exchange
* Helps organizations share knowledge critical to success in the in rank economy
* First book on a major emerging trend in organizational exchange and K.M.

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