The New Rules of Healthcare Marketing: 23 Strategies for Success

The New Rules of Healthcare Marketing: 23 Strategies for Success Books

The New Rules of Healthcare Marketing: 23 Strategies for Success

Product Description
Learn the components of a successful integrated marketing approach, including:

* Making and maintaining a brand identity
* Understanding your customers’ core needs
* Achieving excellence in customer service
* Maintaining focus in your marketing and strategy
* Implementing one-on-one marketing
* Using the Internet for marketing and communications
* Incorporating physicians in marketing
* Delivering focused products to specific audiences

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