Selling Sickness: How the World’s Biggest Pharmaceutical Companies Are Turning Us All Into Patients

Selling Sickness: How the World’s Largest Pharmaceutical Companies Are Turning Us All Into Patients Books

Selling Sickness: How the Worlds Biggest Pharmaceutical Companies Are Turning Us All Into Patients

  • ISBN13: 9781560258568
  • Shape up: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description

Thirty years ago, Henry Gadsden, the head of Merck, one of the world’s largest drug companies, told Fortune magazine that he sought after Merck to be more like chewing gum maker Wrigley’s. It had long been his dream to make drugs for healthy people so that Merck may possibly “sell to everyone.” Gadsden’s dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for tablets grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Gooey noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being “at risk” is sold as a disease. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is making millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of run of the mill life becomes medicalized, the industry moves ever closer to Gadsden’s dream: “selling to everyone.”

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