Selling Sickness

Selling Sickness Books

Selling Sickness

Product Description
Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company’s market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley’s chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to “sell to everyone.”

That dream now drives the marketing machinery of the most profitable industry on earth. From award-winning Ray Moynihan,—one of the world’s top medical journalists—Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is making millions of new patients and billions in new profits. This in turn is driving up private drug bills and threatening to bankrupt national health systems all over the world. As more and more run of the mill life is “medicalized,” the industry moves ever closer to being able to “sell to everyone.”

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  1. Selling Sickness: How the World’s Biggest Pharmaceutical Companies Are Turning Us All Into Patients