Q Methodology
Q Methodology Books
Product Description
Q Methodology defines the distinctive set of psychometric and operational principles which, when combined with specialized statistical applications of correlation and factor-analysis techniques, provide researchers with a systematic and rigorously quantitative means for examining human prejudice. Based on the premise that prejudice is communicable and advanced from self-reference, the method’s central concern is to make sure that self-reference is preserved and not compromised or confused by external investigation. The authors outline the apt principles, techniques and procedures which advance this goal, including data gathering, statistics, and small-sample behavioral research.
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