How to Sample in Surveys
How to Sample in Surveys Books
Product Description
How much is enough in your sample? What is the difference between a research question and a survey question? By exploring the answers to these questions, this book shows readers how to specify inclusion and exclusion criteria in a sample, select the apt probability and non-probability sampling methods, know the sources of error in sampling, and estimate the response rate. New to this edition is coverage of sample size and power so that the reader can better know the judgment in determining the sample size to detect a difference if one exists. Filled with checklists and guidelines, this book will enable readers to select and use the most apt sampling methods for their survey.
“Fink provides detailed descriptions of inclusion/exclusion criteria, the judgment in estimating standard errors and sample size determination, and the sources of sampling errors.”
–Gerald Albaum, book review in Journal of Marketing Research
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