How to Measure Survey Reliability and Validity
How to Measure Survey Reliability and Validity Books
Product Description
Improving the accuracy of a survey is the focus of Mark S. Litwin’s book, which shows how to assess and interpret the quality of survey data by painstakingly examining the survey instrument used. He clarifies how to code and pilot test new and customary surveys. In addition, he covers issues such as: how to measure reliability (including test-retest, alternate form, internal consistency, inter-observer and intra-observer reliability); how to measure validity (including content, criterion and hypothesis validity); how to address thwart-cultural issues in survey research; and how to scale and score a survey.
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