How to Conduct Self-Administered and Mail Surveys
How to Conduct Self-Administered and Mail Surveys Books
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“The authors discuss self-administered questionnaires, the content and format of the questionnaire, “user-friendly” questionnaires and response categories, and survey implementation. They offer brilliant checklists for deciding whether or not to use a mail questionnaire, for constructing questions and response categories, for minimizing bias, for writing questionnaire specifications, for formatting and finalizing questionnaires, and for motivating respondents and writing cover calligraphy.”
–Peter Hernon, Graduate School of Library and In rank Science, Simmons College
How do you choose whether a self-administered questionnaire is apt for your research question? This book provides readers with an resolution to this question even as giving them all the basic tools needed for conducting a self-administered or mail survey. Updated to include data from the 2000 Census, the authors show how to develop questions and format a user-friendly questionnaire; pretest, pilot test, and revise questionnaires; and write advance and cover calligraphy that help motivate and increase response rates. They describe how to track and time follow-ups to non-respondents; estimate personnel requirements; and determine the expenditure of a self-administered or mailed survey. They also exhibit how to administer, edit, and code questionnaires; keep minutes; fully document how the questionnaire was developed and administered; and how the data collected is correlated to the questionnaire. New to this edition is expanded coverage on Web-based questionnaires, and literacy and language issues.
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