Home Health Marketing Bible: The 4-Dimensional Approach
Home Health Marketing Bible: The 4-Dimensional Approach Books
Product Description
The home health industry has been nearly for decades and yet, until this day, professionally guided sales training is still noticeably absent in home health marketing. Unlike its more customary counterparts in the medical industry, home health sales force development is often based on a sink-or-swim approach when it comes to sales training correlated to physician /case manager marketing.
This book is about working and selling smart. The strategies described in this book are a gold mine for a sales person who is willing to work at the top income level. It is the most comprehensive, systematic, and matter-of-fact guide for home health sales on the market today, founded on the surrounded by in rank and real-world practices of some of the major, first-class companies.
If you are a sales person working for a home health agency, result in this book with you on every sales call, read it, write in it, highlight it, make notes and jot down thoughts. If you are a pro-active sales manager or a company owner, this book is a must-have tool for training every new sales worker as well as for all those who can benefit from learning all the innovative strategic approaches in it. Supercharge your sales team and start reaping the rewards – TODAY!
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The book was fantastic and I was looking forward to the free trial offer. The passcode that came with the book did not work. I have tried numerous times to contact the website with no response. Today, the website is down and there are no numbers to contact. Very frustrating. If you are out there Maxim A. Azarov, Help!!!!
Rating: 3 / 5
Very helpful. If you are an agency owner, I would urge this book in a heartbeat for anyone on your marketing team. It’s a fantastic source of thoughts for marketing managers as well. Their website also has a fantastic quantity of downloads and thoughts, once you buy the book. Simple access and a fantastic source of in rank. Customer service is very quick and friendly, although all communication has to be done via email.
Rating: 5 / 5
This book covers EVERYTHING – I have been in home care sales for some time and I gave it to my supporter, who had ongoing to work with us about 6 mo ago – so far he’s done pretty excellent
. The book builds up on the basics and gradually moves towards more advanced strategies, step by step making sense of home care sales and how doctors make decisions on choosing home health agencies. quick book delivery. all downloads are free when you buy the book and go to their website. Can’t miss on that one.
Rating: 5 / 5
this is by far the best book on hha marketing i have ever read. has bounty of real life guides and examples, charts, and strategies. the best part is the fourth dimension, where the author discussion about how doctor’s decisions are made and what influences doctor’s referral decisions, including financial gains etc., a bit pricey, but certainly worth every penny.
Rating: 5 / 5
We are a medium-size home health agency working exclusively with Medicare patients and all this time I have been very frustrated with finding something solid to use to train my sales people.
I have been blessed to be a marketing manager for a home health company for several years and this is certainly the best resource for home health sales and certainly the cheapest (if you compare to other home health marketing books out there. I require all of my new sales team members to read it and test them afterwards.
Strengths:
- Very matter-of-fact, systematic and simple to read
- Covers advanced as well as basic strategies
- Everything is supported by real-life examples
- Gives suggestions on coordination of print and verbal messages
- Website has a pretty excellent book-preview, so that one knows just so what he/she is buying. no surprises there.
Weaknesses:
- It appears way too detailed in some of the chapters
- The website did not have as many downloads as I expected, but it did have quite a few. and it’s a free trial, so I’m not complaining.
excellent stuff, well structured, worth the money!
Rating: 5 / 5