Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today’s Healthcare Environment
Product Description
Healthcare Market Research adapts the principles of marketing research for the healthcare field and gives you the tools to successfully research the needs of today’s consumers. Berkowitz, Pol and Thomas lay out detailed guidelines for accessing timely, right and specific data for the healthcare field. Healthcare Market Research also arms you with sample survey forms and assessment checklists that allow you to reach the ever-expanding healthcare populace.
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