Health Services Marketing: A Practitioner’s Guide
Health Services Marketing: A Practitioner’s Guide Books
Product Description
For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly clarifies the range of marketing activities and techniques, so any health professional can learn to navigate this puzzling but increasingly vital aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plot and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.
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