Focus Groups: A Practical Guide for Applied Research
Focus Groups: A Matter-of-fact Guide for Applied Research Books
Product Description
Focus Group: A Matter-of-fact Guide for Applied Research was the standard for learning how to conduct a focus group. This new edition contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plot focus group studies and do the analysis, including step-by-step procedures; examples of questions that question participants to do more than just discuss, and suggestions on how to resolution questions about your focus group research.
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this book is fantastic, the application to research in marketing and business is incredible, and honest forward, a must have.
Rating: 4 / 5
Nothing incorrect with the content of the book. The pages though are as if they were off an office photocopying machine. I was a small surprised being that this book expenditure $102.
Rating: 1 / 5
I received my item within the time indicated and the book was in fantastic shape. If the transactions continued to go as smoothly as this one, I would certainly buy from this seller again! I’m satisfied with the product, price, and timeliness of receiving my product.
Rating: 5 / 5
I bought this book prior to taking a class on focus groups with the authors. I found the book was written in a manner that was both clear and informative. In rank in the book provides the necessary background and detail to know focus groups. The authors are experienced moderators with many jewels of wisdom to share which are found in this book. This one is a keeper!
Rating: 5 / 5
This book is an brilliant guide to those who have interest in conducting qualitative research. It guides the reader to a step by step to conducting a grounded research as well as how and why to question questions. I urge this book where it is an brilliant source for beginners and complicated qualitative researchers.
Rating: 4 / 5