Essential Communications Strategies
Essential Communications Strategies Books
Product Description
Learn the tricks-of-the-trade of apt a fantastic technical communicator
Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that youre a professional–pitching an thought, vying for a narrow or grant, or presenting at a meeting–getting your top across effectively suddenly seems pretty essential for success, doesnt it?
Dread not. This light-hearted text, brimming with proven techniques, excellent advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and matter-of-fact guide to the communication dynamics of writing, presentation delivery, and meeting interaction.
Herbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use “scripting” to plot for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the aptly structure and content, in the proper order. Using scripting, you will master the fundamental principles of communicating:
- How to grab the readers or audiences attention from the start
- How to maintain the connection even as proceeding smoothly from topic to topic
- How to provide the substantiation for the points you made
- How to communicate with people from other groups, such as marketers, investors, users, and others
- How to overcome such obstacles as dread, boredom, and aversion to your material
Distilling the art of communication to its essence, The Essence of Communication for Science and Technology Professionals and Managers empowers you to communicate with confidence and authority in every situation, to every audience.
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