Elements of Pharmaceutical Pricing
Elements of Pharmaceutical Pricing Books
Product Description
Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the administer for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value. Recent pharmaceutical pricing decisions have reflected uninformed, emotional, and small-term thought. Elements of Pharmaceutical Pricing shows you how to avoid these kinds of decisions, helping you refine your pricing skills and increase your firm’s profitability by:
- showing you how to determine the value of a pharmaceutical product
- outlining a pricing philosophy that addresses the politics and problems you’ll encounter
- tracing the pricing research administer
- examining the role of price in the choice to buy, prescribe, or use pharmaceuticals
- addressing the challenges facing the industry in the future
As Dr. Kolassa clarifies in the Foreword, Elements of Pharmaceutical Pricing aims to “help make within [pharmaceutical] firms, and the industry, something that has been long overdue–the ability to ‘price on purpose,’to make pricing decisions that are less emotional and more informed. This volume does not control all the answers, but I judge it does pose many of the aptly questions, to help those charged with pricing to make informed decisions, to know the likely implications of their pricing actions before taking them. This in rank should lead to better, more profitable pricing in the industry.”
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