Combating AIDS
Combating AIDS Books
Product Description
The purpose of this book is to synthesize critical lessons about effective HIV//AIDS prevention programmes, with a major emphasis on communication strategies. The authors feel that despite the growing AIDS crisis, the world is making poor use of behaviour exchange and communication strategies for HIV//AIDS prevention. To start with, the role of communication strategies in HIV prevention, care and support has been grossly underestimated. Prevention is shortchanged, despite the fact that no cure for AIDS has been found, and the cost of anti-retroviral therapy is out of reach for most who need it. Many communication strategies are culturally inappropriate, so they may offend broadcast sensitivities, which is simple to do when dealing with a sensitive topic that involves sex, stigma and death.
Combating AIDS: Communicaton Strategies in Action focuses on communication strategies that may possibly mobilize political action, target high-risk groups, and overcome stigma. The authors have also described and analyzed the value of entertainment-education strategy in HIV prevention and care, highlighting the use of well loved, long-running television and radio soap operas to engage audiences emotionally and make a forum for broadcast debate and discussion.
Focusing on the work being carried out by the individuals and organizations, this book humanizes the AIDS epidemic. Fascinating, informative, and readable, this unique book will be of interest to those in the field of community and broadcast health, social medicine, social work and broadcast policy, as well as media professionals and voluntary agencies.
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